NCMR provides all kinds of support for research on various aspects of Tamil media. NCMR conducts research on Tamil media content and Tamil media audiences, around the world.
Tamils as an ethnic group are very media sensitive and media conscious. Tamil television channels, newspapers and magazines are closely followed by Tamils not only in India but all over the world. In order to retain their cultural continuity and linguistic identity, they look upon the mass media. Apart from consuming the media productions of the main land, they bring out their own media productions in Sri Lanka, Malaysia, Australia, Canada, USA and other countries. They have an active and vibrant presence in the social media as well.
Therefore, research on Tamil media contents and audiences is undertaken to reflect the aspirations of the Tamils and the requirements of Tamil mediapersons.