NCMR plays a facilitation role between academics and professionals, between the media industry and mediapersons as well as between the media industry and the public. Besides, NCMR helps the media houses in the self-regulatory process so that they can play a positive role in the democratic process.

NCMR facilitates media relations for NGOs by organizing press meets, preparing press releases and media kits. Besides, NCMR also produces content creations on their respective areas of concern.

NCMR equips the mediapersons with necessary resources, guidelines and contacts so that they can keep themselves updated in the field and live up to the demands of the profession.